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Past Programs at the PRC |
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Archive Master Lecture Series |
2013 Workshops Finding Your Audience: An Introduction to Marketing Your Photographs with Mary Virginia Swanson
In this richly illustrated presentation, author, educator, and creative consultant Mary Virginia Swanson will discuss the most effective ways to identify appreciative audiences for your photographs, and to present yourself and your work to industry professionals in a effective manner. Swanson will survey the diverse range of opportunities for placement of photographic imagery, and share her expertise on researching, analyzing and approaching likely matches with an emphasis on new markets for photography. Strategies surrounding submission of work to national and international juried exhibitions will be discussed, as well as the value of investing in portfolio review events. Industry art fairs such as AIPAD and Paris Photo will be discussed as a path to assessing market trends, as well as representation of artwork, providing insights into the ideal terms of such relationships. Throughout this seminar, Swanson will describe the professional practices necessary to effectively present your photographs to multiple markets, and share examples of effective self-promotional materials in print and online formats. Mary Virginia Swanson is known for presenting current information in her frequently updated, well illustrated seminars. Whether you are interested in securing a regional, national, or international audience for your photographs, this seminar will be beneficial to you. In partnership with the PRC, Swanson will offer a limited number of one-time, one-hour private consultations at the discounted rate of $200 to current PRC members who register for her seminar. Contact Kelsey Vance at assistant@mvswanson.com for complete scheduling details. Mary Virginia Swanson is an author, educator, and consultant who helps artists find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. Her seminars and lectures on marketing opportunities have proven to aid photographers in moving their careers to the next level. Swanson is a frequent presenter and portfolio reviewer at such events as PhotoPlus Expo, FotoFest, FotoWeek DC and the Palm Springs Photography Festival, among many additional industry gatherings. Photograph Magazine’s “In Profile” column highlighted Swanson’s diverse career in the July/August 2011 issue. Swanson maintains a popular blog about opportunities for photographers called Marketing Photos and coauthored Publish Your Photography Book with Darius Himes (Princeton Architectural Press, 2011). Her forthcoming title Finding Your Audience: An Introduction to Marketing Your Photographs will be released Winter 2013. Read the blog post from CDIA professor Randall Armor >> Vision and Voice: Master Class with Lisa Kessler
This eight-week class focuses on producing a project photographed in the material world. Emphasis is placed on content and the process of articulating one’s own vision— whether fine art or documentary—and honing one’s individual voice. Participants may work on an on-going project, or begin a new one. The class will include group and individual critiques, and culminate in a final edited sequence of photographs. Class sessions include illustrated discussions of contemporary and historical work relevant to each student, and an emphasis on honing visual skills by reading our work and returning again to photograph our subject. In addition to project shooting, we will have occasional reading, research, and shooting assignments. Participants bring new work to class each week. You may work with film or digital, in whatever format you choose, and present prints or projected digital files. Lisa Kessler began her photography career in Mexico City, giving voice to the social and political transformations unfolding after the earthquake of 1985. Trained as a historian and a photojournalist, she holds degrees from Brown University and Boston University. Her work is non-fiction and lives in both the documentary and fine art worlds. In 2011 she received a Massachusetts Cultural Council Artist Fellowship for her project “Seeing Pink,” which explores the idea of the color pink in America (see Loupe, June 2011). In addition, Lisa’s work on the clergy sexual abuse crisis in Boston was recognized by the Center for Documentary Studies at Duke University and by Pictures of the Year International. Her short film "Heart in the Wound," exploring the impact of that crisis through the voices of survivors, has been shown at film festivals, classrooms, and conferences, and was included in the 2006 PRC show Document. “Facing Peace,“ Lisa’s portraits of families surviving violence, was created in collaboration with the Louis D. Brown Peace Institute, which continues to use the images to educate the public about the effects of violence on families. Lisa has taught at Boston University, Northeastern University, Rhode Island School of Design, Montserrat College of Art, and she currently teaches Documentary Photography at Endicott College in Beverly, MA. She works for editorial, corporate and non-profit clients and is preparing "Seeing Pink" for book publication and gallery exhibitions. View workshop assistant Mike Murowchick's Final Project >>
New England Portfolio Reviews Preflight: How to Prepare for Success More about the New England Portfolio Reviews >> In preparation for the upcoming New England Portfolio Reviews (NEPR) hosted by the Griffin Museum of Photography and the PRC in June, we invite you to join us for a fun and informative panel discussion with four well-known names in the New England photography world. Never presented your work at a portfolio review before? Want to learn how to make your NEPR experience, or any portfolio review experience, a huge success? This panel includes several portfolio reviewers and veterans of the field who are eager to give you some pointers. The panel will discuss the following topics:
Also, the panel will discuss survival strategies and how to interpret a critical review while helping you define what it is that you want from a portfolio review. Come prepared with specific questions – the panelists are here to help! Sequencing and Editing with Ernesto Bazan
Internationally acclaimed photographer Ernesto Bazan will lead this special two-day workshop on building and editing a cohesive photography portfolio. The portfolio is the centerpiece of any photographer’s repertoire. Every serious photographer must have a defined, well-produced body of work in order to be considered for publication or exhibition. In this class, you’ll gain invaluable perspective on the editing process as you work to refine your own portfolio. Editing can often be the photographer’s Achilles heel. The challenges abound: sometimes strong images must be culled to clarify the overall intent of a body of work; weak and repetitive images must be removed so they don’t dilute the effect of stronger images; and above all, the photographer’s vision must be highly developed. This workshop is an opportunity to focus intensively on these issues with one of the leading photographers of our day. Ernesto Bazan was born in Palermo, Italy in 1959. He received his first camera when he was 14 years old and began photographing daily life in his native city and in the rural areas of Sicily. Photography has been more than a profession: a true passion, a mission in his life. Bazan has published several books: The Perpetual Past, Passing Through, The First Twenty Years, Island, Molo Nord, the famous Bazan Cuba, and most recently Al Campo. He has had exhibitions in Europe, Latin America, and the United States. His photographs have been collected by institutions such as the Museum of Modern Art and the International Center of Photography in New York; SFMOMA in San Francisco; the Museum of Fine Arts, Houston; the Center for Documentary Studies at Duke University; the South East Museum of Photography in Daytona, FL; the Fondazione Italiana della Fotografia in Turin, Italy; the Biblioteque Nationale in Paris, France; and the Musee Rattau in Arles, France. In 2002, Bazan created his own photographic workshops providing special emphasis on Latin America. Several hundred students have studied with him in the last six years. He currently lives in Veracruz, Mexico. Read about the Bazan Workshop on the PRC blog >> Rania Matar: What Makes a Good Portrait
Don’t miss your chance to learn portraiture from Rania Matar! The first session will focus on looking at what makes a good portrait. The class will look at samples of work by master portrait painters and photographers. The class will discuss composition, lighting, and environmental portraiture vs. close-up portraiture. Most importantly, students will focus on more than the obvious to get past the expected portraits by learning to really see the sitter/model, to observe the subtleties, to notice body language, personal expressions, hand gestures, and learning to grasp those in a unique and personal portrait. The class will discuss how to work with the person being photographed, how to make him/her be comfortable so the session is cooperative and the portrait authentic. An assignment will be issued for the following week. The second session will focus on students' work, answering questions and discussing what problems/difficulties people might have encountered. The class will conduct an in-depth critique of everyone's work. Rania also will discuss where to go from this workshop, how to build a portfolio, and how to present your work. Students are asked to bring no more than ten images of any portrait work they might have to the first class. Rania Matar was born and raised in Lebanon and moved to the U.S. in 1984. Originally trained as an architect at Cornell University, she studied photography at the New England School of Photography and the Maine Photographic Workshops. She currently teaches photography at the Massachusetts College of Art and Design. Matar's work focuses mainly on girls and women. Earlier projects recorded the lives of women and children in the Middle East, and over the past few years she has completed A Girl and Her Room and developed a new project L'Enfant-Femme. Matar has won numerous awards, including the 2011 Legacy Award at the Griffin Museum of Photography, 2011 and 2007 Massachusetts Cultural Council artist fellowships, first place at the New England Photographer Biennial and Women in Photography International. She was selected as one of the Top 100 Distinguished Women Photographers by Women in Photography and was a finalist for the Foster Award at the Institute of Contemporary Art, Boston with a solo exhibition at the ICA, Boston. Her images are in the permanent collections of several museums worldwide. Matar’s work has been widely exhibited in the US and internationally and will be exhibited this fall at Carroll and Sons Gallery in Boston and at the Museum of Fine Arts, Boston in She Who Tells a Story. Vision and Voice: Master Class with Lisa Kessler
Whether you attended Lisa Kessler’s spring master class, or are starting new with Lisa, this class will challenge you to advance your work to a new level. Class size is limited to eight students to allow a greater focus and time on each individual’s work. This class will focus on producing a project photographed in the material world. Emphasis is placed on content and the process of articulating one’s own vision— whether fine art or documentary—and honing one’s individual voice. Participants may work on an on-going project, or begin a new one. The class will include group and individual critiques, and culminate in a final edited sequence of photographs. Class sessions include illustrated discussions of contemporary and historical photography and art relevant to each student, and review of each participant's work. Our emphasis will be on honing photographers' visual skills, building coherence between ideas and images, and developing individual strengths. In addition to project shooting, there will be occasional reading and shooting assignments. Participants bring new work to class each week. You may work with film or digital, in whatever format you choose, and present prints or projected digital files. Lisa Kessler began her photography career in Mexico City, giving voice to the social and political transformations unfolding after the earthquake of 1985. Trained as a historian and a photojournalist, she holds degrees from Brown University and Boston University. Her work is non-fiction and lives in both the documentary and fine art worlds. In 2011 she received a Massachusetts Cultural Council Artist Fellowship for her project Seeing Pink, which explores the idea of the color pink in America (see Loupe, June 2011). In addition, Lisa’s work on the clergy sexual abuse crisis in Boston was recognized by the Center for Documentary Studies at Duke University and by Pictures of the Year International. Her short film Heart in the Wound, exploring the impact of that crisis through the voices of survivors, has been shown at film festivals, classrooms, and conferences, and was included in the 2006 PRC show Document. Facing Peace, Lisa’s portraits of families surviving violence, was created in collaboration with the Louis D. Brown Peace Institute, which continues to use the images to educate the public about the effects of violence on families. Lisa has taught at Boston University, Northeastern University, Rhode Island School of Design, Montserrat College of Art, and she currently teaches Documentary Photography at Endicott College in Beverly, MA. She works for editorial, corporate and non-profit clients and is preparing Seeing Pink for book publication and gallery exhibitions.
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