The Fotokinoverlag's massive archiving of images began during the 1960s, and functioned primarily to valorize and authenticate the ideological mandate of the ZKF. The archive was the heart of East Germany's evolving socialist aesthetic, its history as well as its future, and an artist's relationship to it defined his or her position in relation to socialist culture. The archive also provided the state with an apparatus for observation of an artist's production over an extended period of time. By assuming the right to re-present images under changing circumstances (as Richard Peter, Sr.'s photographs of the aftermath of the Dresden firestorm were differently presented in various historical and artistic contexts, for example), Die Fotografie's editors also assumed the power to alter the meaning of those images over time. Thus, the Fotokino Archive was not merely an accumulation of social knowledge about East Germany, but a powerful engine of socialist propaganda and control.

The ZKF exercised its authority during the 1960s and '70s through its direction of Die Fotografie and the Fotokino Archive. Most photographers, wishing to stay employed in their chosen field, complied with Die Fotografie's aesthetic agenda. Many, however, found ways to work around it. A photographer might present a critique of a foreign country, showing poverty in the USA or strikes in West Germany for example, but not of comparable problems in East German society. East German artists were also held up to a higher standard than their foreign colleagues. Chemical pollution and social isolation were safe subjects for Czech photographers as early as 1973. Nude photography by East German artists was characterized by its implicit statement of physical health, while nudes from Poland were technically experimental and frequently erotic. The policy of different standards for different artists contributed to the instability of socialist aesthetics, and to the growing division between photographers who served the goals of the state and those who sought a higher purpose for their art.